The iconic brand’s midcentury recipes evoke the era’s peculiar optimism, encased in gelatin and smothered in mayonnaise.

Source: Betty Crocker’s Absurd, Gorgeous Atomic-Age Creations – The New York Times

I may own two boxes of these cards. There is something weirdly wonderful about these cards and there are times I’m tempted to make a few of them to just see if they seem as bad as the do.

Yes, the boxes really are two toned- one to match avocado kitchens and the other to match mustard ones. There are a few minor differences between the two but I haven’t looked to see if it is just in the sections being laid out differently or if recipes differ as well.

$1.99? And that was the expensive one. I saw about 7 separate packs of recipe cards at Savers today (at $2.99 each!) but the storage box is what makes it.

A few affiliate type links below
[easyazon_link identifier=”B000Z0HINC” locale=”US” nw=”y” tag=”instither-20″]Betty Crocker’s Step-By-Step Recipes (100’s of Recipe Cards in a Plastic Betty Crocker Lidded Card File Box)[/easyazon_link] [easyazon_link identifier=”B016107TYM” locale=”US” nw=”y” tag=”instither-20″]Vintage 1976 Betty Crocker’s Step by Step Recipes (720 Recipes)[/easyazon_link] [easyazon_link identifier=”B000RUQZF2″ locale=”US” nw=”y” tag=”instither-20″]The Betty Crocker Recipe Card Library (100’s of Recipe Cards in a Plastic Betty Crocker Lidded Card File Box)[/easyazon_link]

betty crocker recipe card box (at abe books)